Business Philosophy

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Do good to do well

This company is operated based on the idea of the Triple Bottom Line, Kate Raworth's Doughnut Economics (which adds a social aspect to the wonderful research on planetary boundaries done by Johan Rockström from the Stockholm Resilience Centre and Will Steffen from the Australian National University), and finally the ideals of the benefit corporation.

 
 Doughnut Economics in a nutshell. Humanity’s 21st century challenge is to meet the needs of all within the means of the planet. In other words, to ensure that no one falls short on life’s essentials (from food and housing to healthcare and political voice), while ensuring that collectively we do not overshoot our pressure on Earth’s life-supporting systems, on which we fundamentally depend – such as a stable climate, fertile soils, and a protective ozone layer. The Doughnut of social and planetary boundaries is a playfully serious approach to framing that challenge, and it acts as a compass for human progress this century.

Doughnut Economics in a nutshell. Humanity’s 21st century challenge is to meet the needs of all within the means of the planet. In other words, to ensure that no one falls short on life’s essentials (from food and housing to healthcare and political voice), while ensuring that collectively we do not overshoot our pressure on Earth’s life-supporting systems, on which we fundamentally depend – such as a stable climate, fertile soils, and a protective ozone layer. The Doughnut of social and planetary boundaries is a playfully serious approach to framing that challenge, and it acts as a compass for human progress this century.

 

The purpose of this company is to work toward the humane application of technology for the restoration, and then preservation, of the natural environment and humankind. Simply seeking a profit will not accomplish that goal. Instead, I plan on engaging in projects that will not only bring financial benefits, but also improve the communities and environments where they are implemented.

 Note: We are not yet a certified Benefit Corporation, but we would like to be one day. In the mean time we still honor the ideals behind the legal status

Note: We are not yet a certified Benefit Corporation, but we would like to be one day. In the mean time we still honor the ideals behind the legal status