Do good to do well
This company is operated based on the idea of the Triple Bottom Line, Kate Raworth's Doughnut Economics (which adds a social aspect to the wonderful research on planetary boundaries done by Johan Rockström from the Stockholm Resilience Centre and Will Steffen from the Australian National University), and finally the ideals of the benefit corporation.
The purpose of this company is to work toward the humane application of technology for the restoration, and then preservation, of the natural environment and humankind. Simply seeking a profit will not accomplish that goal. Instead, I plan on engaging in projects that will not only bring financial benefits, but also improve the communities and environments where they are implemented.